Swiss America vs Sprott Money: Comparing Top Precious Metals Investment Services

Choosing between Swiss America and Sprott Money for your precious metals investment? Our focused analysis cuts through the complexity, pitting these industry giants against each other in a Swiss America vs Sprott Money comparison across service variety, pricing, and client satisfaction. Discover which fits your investment profile in this fact-driven showdown.

Key Takeaways

Swiss America Overview

Regal Assets

Swiss America is a well-established player in the precious metals market, offering a variety of products that cater to different investment sectors. With decades of experience under their belt, Swiss America has carved out a niche for itself in the industry, providing a range of products such as gold and silver bullion, numismatic coins, and customized investment portfolios.

One of the standout features of Swiss America is their strategic investment in silver. With rising silver demand and predictions of a potential price increase of 50-100% in the upcoming year, Swiss America is setting itself up as a major player in the silver market.

Products and Services

Swiss America offers an array of products and uses a portfolio diversification method that meets individual needs and financial aspirations. This method allows for personalized investments in the gold market, offering a unique opportunity for individual investors.

Beyond bullion, Swiss America also provides a selection of numismatic coins, encompassing both U.S. and international gold, silver, and platinum bullion choices. These offerings cater to the diverse needs of investors while also contributing to the company’s standing in the silver market. One of the distinguishing factors of Swiss America is their commitment to customer education and exceptional customer service, making them a reliable choice among bullion banks.

Reputation and Reviews

Swiss America’s customer service is well-regarded in the industry. Customers often describe the staff as knowledgeable and professional, particularly when it comes to advising on gold prices and investment strategies. Feedback on Swiss America’s educational resources is mixed, with some customers praising their assistance in diversifying their funds, although specifics of the educational materials are not specified.

Swiss America distinguishes itself in the market through its diverse product range, including gold coins, bars, and bullion coins. These products are highly valued by customers, contributing to the company’s A+ rating with the Better Business Bureau and AAA rating from the Business Consumer Alliance.

Sprott Money Overview

Regal Assets

Sprott Money, another heavyweight in the precious metals investment industry, offers a different approach. Under the leadership of Chairman Eric Sprott and President Larisa Sprott, the company has gained a reputation for its offerings such as the Sprott Gold Miners ETF.

Sprott Money focuses on bullion sales, bullion storage, and registered investments in precious metals. They offer a variety of products for investors, including gold bullion that adheres to the standards set by the London Bullion Market Association. One of their standout features is their in-depth market insights, providing valuable information on the factors that drive the increase in gold bullion prices.

Products and Services

Consistent with its reputation, Sprott Money offers a broad array of gold and silver bullion products for investors. In addition to this, they offer a variety of investment options including:

Sprott Money also provides a secure storage program, an important service for investors aiming to purchase and safely store precious metals holdings. This shows their commitment not just to the sale of precious metals, but also to ensuring that their customers’ investments are well-protected.

Reputation and Reviews

Sprott Money enjoys a high standing within the industry, with favorable reviews commending their customer service, storage options, and market insights. Although there aren’t a sufficient number of reviews on platforms like Trustpilot to ascertain an aggregate rating, Sprott Money holds BBB accreditation with an A+ rating, making it a reliable choice for gold investors.

Despite the scarcity of customer reviews, the existing ones do not highlight any major issues. This suggests a high level of customer satisfaction with Sprott Money’s services and products.

Comparing Investment Options

Swiss America and Sprott Money both provide a selection of investment options, encompassing gold and silver bullion, numismatic coins, and investment portfolios tailored to individual requirements. However, the specifics of these offerings differ between the two companies, providing investors with a variety of options to choose from.

For instance, Swiss America offers investment opportunities in gold coins, bars, and certificates, as well as U.S. Silver Eagle coins for retirement in a Precious Metals IRA. On the other hand, Sprott Money offers a diverse selection of gold and silver bullion products, as well as a range of investment portfolios tailored to suit different investment needs.

Gold and Silver Bullion

Regal Assets

Both Swiss America and Sprott Money offer gold and silver bullion as part of their investment options. Swiss America provides a range of designs, purities, and weights for their gold bars. Their silver coins have government-backed purity and weight, with legal tender status.

Sprott Money, on the other hand, offers fine silver bars, coins, and rounds in different weights, mints, and purities. They also provide a variety of gold, silver, and platinum bullion, including coins, bars, and wafers sourced directly from the mint. This ensures the authenticity and quality of their offerings.

Numismatic Coins

Numismatic coins are a unique offering from Swiss America. These are older coins that have a special value to collectors and are part of the study and collection of currency known as numismatics. Swiss America provides a selection of these coins, including silver, gold, and platinum variations.

Investing in numismatic coins offers several benefits, including the potential for high returns, stable values, portfolio diversification, and the opportunity to hedge against inflation. However, there are risks associated with rare coin investing, such as subjectivity in determining value and the potential for purchasing little-known coins.

Investment Portfolios

Both companies provide tailored investment portfolios to help investors diversify their holdings and meet their financial goals. Swiss America customizes investment strategies by collaborating closely with investors to align with their financial goals, risk tolerance, and preferences.

Similarly, Sprott Money provides tailored investment solutions, including:

to meet investors’ financial targets.

Storage Solutions

Regal Assets

After deciding to invest in precious metals, the subsequent key consideration is the precious metals storage location for your precious metal. Swiss America and Sprott Money offer various storage solutions for precious metals, including domestic and offshore options.

Both companies acknowledge the importance of location in the precious metals industry, providing storage solutions for precious metals and other precious metals in the following places:

These geopolitical and financial trading hubs offer robust security measures, asset protection, and ease of shipment.

Domestic Storage

When it comes to domestic storage options, both Swiss America and Sprott Money offer secure and insured facilities to protect investors’ assets. Swiss America offers various domestic storage options such as self-directed storage, IRA storage, and fractional storage.

As for the level of security, Swiss America’s domestic storage facilities feature:

This ensures the safety of the investors’ precious metals. Insurance is also offered for its domestic storage facilities, guaranteeing further protection of investors’ assets.

Offshore Storage

For investors looking for diversification and added protection, offshore storage solutions can be a viable option. Sprott Money offers offshore storage solutions in the following locations:

The benefits of offshore storage for precious metals encompass increased financial autonomy, focus on financial confidentiality, and the capability to purchase and store metals from a distance. Sprott Money ensures the security of their offshore storage through the utilization of reputable providers such as Brinks, IDS, SWP, and Loomis, guaranteeing the safekeeping of precious metals at their facilities.

Customer Service and Support

In the realm of precious metals investment, customer service and support play a pivotal role. Both Swiss America and Sprott Money provide excellent customer service and support, including responsiveness and educational resources. Swiss America’s customer support demonstrates moderate responsiveness, with an average rating of 3.0 based on online customer reviews. Sprott Money’s customer support, on the other hand, is recognized for its high responsiveness and excellent service.

Regarding customer service channels, Swiss America provides support via mobile, telephone, email, social media, and live chat. Sprott Money also provides customer service to assist with questions regarding ordering, payment, and other inquiries related to precious metals.


In terms of responsiveness, Swiss America and Sprott Money are renowned for their dedication to offering prompt help and support. Swiss America manages customer service inquiries through a variety of channels such as phone, fax, and email. They furnish specific and general contact numbers and email addresses for inquiries.

Likewise, Sprott Money provides a toll-free number and commits to responding to email inquiries within 24 hours. Customers have conveyed their satisfaction with Swiss America’s customer service, highlighting that the responses are not only prompt but also delivered in a professional manner.

Educational Resources

Regal Assets

Educational resources form a significant component of customer service in the precious metals investment industry. Both Swiss America and Sprott Money offer resources that help investors make informed decisions. Swiss America provides special reports and educational resources aimed at enhancing understanding of gold, silver, and precious metals trends, as well as numismatic knowledge.

Sprott Money, on the other hand, provides investment guides that cover the fundamentals of precious metals investing, specifically tailored for new investors contemplating entry into this market. They also offer webinars that deliver expertise from Sprott Asset Management LP, addressing the advantages and current landscape for precious metals investment.

Fees and Pricing

Fees and pricing form important considerations while selecting a precious metals investment service. Both Swiss America and Sprott Money have different fee structures, including purchase and selling fees and storage fees. Information regarding the purchase and selling fees for Swiss America is not accessible to the public. In contrast, Sprott Money imposes shipping and insurance fees on gold purchases.

In terms of storage fees, Swiss America imposes a fee equivalent to 2% (0.166% per month) of the total market value of the silver, commencing from the 366th day. Sprott Money, on the other hand, charges a storage fee of $200 per year plus applicable taxes, with a minimum monthly fee of $16.67 plus applicable taxes.

Purchase and Selling Fees

The purchase and selling fees vary between Swiss America and Sprott Money. While the specific details for Swiss America are not publicly disclosed, Sprott Money has clearly outlined fees, including a shipping and insurance fee for gold, totaling $15 plus 0.4% of the dollar value of the order.

Swiss America also prices their numismatic coins with a premium due to being 100% private assets and offering the intrinsic gold value of bullion. This pricing strategy can have a significant impact on the overall cost of investing.

Storage Fees

Storage fees also differ between Swiss America and Sprott Money. Swiss America’s storage fees are 2% for silver, 0.12% for gold, and 0.30% for platinum based on the total market value after the first year.

On the other hand, Sprott Money offers a flat storage fee of $200 per year plus taxes or a minimum monthly fee of $16.67 plus taxes. The costs for storage at Sprott Money are determined based on the value of holdings, for instance, for holdings valued at $50,000, the monthly fee is $27.08 CAD plus tax.

Final Verdict: Which Company is Right for You?

The ultimate decision on the right company for you hinges on your investment goals, storage solution preferences, and the level of customer service and support you desire. Both Swiss America and Sprott Money offer a range of investment options and services to suit different investor needs. If you value a wide range of products and a strong focus on silver, Swiss America might be the right fit for you.

However, if you prioritize market insights and a comprehensive range of investment portfolios, Sprott Money could be the better choice.


In summary, both Swiss America and Sprott Money offer comprehensive services for those interested in investing in precious metals. Swiss America is known for its wide range of products and a strong focus on silver, while Sprott Money offers in-depth market insights and a comprehensive range of investment portfolios. Both companies offer a range of domestic and offshore storage solutions, as well as responsive customer service and educational resources. The choice between the two would ultimately depend on your individual investment goals and preferences.

Frequently Asked Questions

What is the difference between Rosland Capital and Lear Capital?

The distinct advantage of Lear Capital over Rosland Capital is evident in its offering of a branded IRA, free IRA set-up and storage, as well as a 24-hour risk-free purchase guarantee. Lear Capital’s focus on catering to investors’ needs sets it apart from Rosland Capital.

What does Dave Ramsey say about purchasing gold?

Dave Ramsey advises against purchasing gold and silver as they are relatively poor investments for building long-term wealth. It’s best to steer clear of precious metals when constructing your investment portfolio.

Is Birch gold Group legit?

Yes, Birch Gold Group is legit, as it holds an A+ rating from the Better Business Bureau and receives positive feedback from satisfied customers. Their long-standing accreditation and favorable customer reviews attest to their legitimacy.

What types of products are provided by Swiss America for its investors?

Swiss America provides a variety of products including gold and silver bullion, numismatic coins, and customized investment portfolios tailored to individual investors’ needs. These offerings cater to a wide range of investment preferences.

What are the reasons for considering silver as a strategic investment through Swiss America?

Consider silver as a strategic investment through Swiss America because of its high demand as both an investment metal and an industrial metal, with the potential for a 50-100% price increase in the upcoming year.