Advantage Gold vs APMEX – Which to Choose?

Navigating the world of precious metals trading can be quite the journey. With a medley of online gold dealers to choose from, it’s pivotal to find a dealer that not only meets your investment goals but also provides a safe and reliable platform for transactions. Today, we’re putting two titans of the industry under the microscope to assess their strengths and weaknesses and help you make an informed choice: Advantage Gold vs APMEX.

Key Takeaways

Company Overview: Advantage Gold vs APMEX

We start with Advantage Gold, a reputable online gold dealer recognized in the industry. It has a clear return and buyback policy and prides itself on transparent pricing, making it a popular choice for buying gold. With a physical headquarters, it offers a sense of tangibility and trust that many online gold dealers lack.

Competing with Advantage Gold is APMEX, the American Precious Metals Exchange. APMEX is a global frontrunner in precious metals trade with over two decades of successful operation. APMEX boasts:

Both Advantage Gold and APMEX provide an extensive array of precious metal products, rare coins, and silver bullion included. Whether you’re interested in gold investing or branching out into platinum and palladium products, both Advantage Gold and APMEX have you covered.

Precious Metals Offered: Comparing Their Selections

gold, coins, bullions

Advantage Gold caters to the varying needs of investors by providing an extensive selection of precious metals, including physical gold, as well as:

The company’s key advantage lies in its focus on products suitable for investors, making it an excellent choice for those looking to diversify their precious metals portfolio.

Conversely, APMEX is recognized for its broad selection of precious metals investment choices. Not only does it offer:

Additionally, the company caters to global investors by offering gold bullion coins from a wide range of minting countries, including the Royal Canadian Mint, adding a layer of international flavor to its offerings.

Investments in gold and silver bars provide several benefits for investors, such as their uncomplicated nature and high purity levels. Both companies offer these options, providing investors with a wide range of investment choices to suit their individual preferences and financial goals. Keeping an eye on gold and silver prices can be helpful in making informed decisions.

Gold IRA Services: Setting Up and Managing Your Retirement Account

A gold Individual Retirement Account (IRA) is a unique investment vehicle that allows individuals to include gold and other precious metals in their retirement portfolio. Advantage Gold excels in this area, offering a range of services that simplify the process of setting up and managing gold IRAs.

APMEX provides a range of gold IRA services that comply with IRS standards, reducing potential complications and ensuring a seamless experience for investors. The company offers:

These services provide a layer of flexibility that is crucial for long-term investment success.

The costs associated with a gold IRA typically include custodian services, IRA maintenance, and metal storage at a depository. Both Advantage Gold and APMEX provide transparent pricing information, ensuring that investors are fully aware of the costs involved in setting up and maintaining a gold IRA.

Rare and Collectible Coins: Who Offers More?

gold coin, metal, money

For those with an interest in numismatics, the collection of rare and collectible coins offered by a dealer can be a significant deciding factor. Advantage Gold holds its own in this area, offering a variety of unique items that appeal to both collectors and investors, leaving many to wonder how much gold is in these collectible coins.

Taking a step further, APMEX’s collection of rare and collectible coins is extensive, featuring:

The company’s selection often includes vintage silver coins, limited editions, and discontinued series, making it an attractive choice for seasoned collectors and investors in numismatic coins alike. With fluctuating silver prices, it’s essential to stay updated on the market trends.

While both companies offer a diverse range of rare and unique items, APMEX takes the crown in this category due to its broader selection of hard-to-find pieces that are sought after by collectors and investors.

Shipping and Insurance Policies: Protecting Your Investment

portugal, lisbon, money

Advantage Gold acknowledges the need for secure precious metals delivery for their investors. The company has stringent shipping and insurance policies in place to ensure the safe delivery of your investment.

Conversely, APMEX extends its services by providing free shipping for all orders over $199. For lower-value orders, a shipping fee of $9.95 is applicable, which is a small price to pay for the peace of mind knowing your investment is safely en route.

In addition to shipping, APMEX provides secure storage options through their partnership with Citadel Global Depository Services. This allows customers to securely store their precious metals with a trusted partner. With low annual storage fees, Citadel provides a secure and fully-insured storage solution, making it an ideal choice for investors with larger portfolios of precious metals products.

Customer Service and Support: How Do They Stack Up?

In terms of customer service, Advantage Gold stands out. The company’s dedicated support team is well-equipped to assist investors with any questions or concerns, ensuring a smooth and pleasant investment experience.

APMEX also excels in this aspect. The company holds an A rating from the Better Business Bureau, demonstrating their dedication to exceptional customer service. Their impressive record with the Consumer Financial Protection Bureau further highlights their commitment to prioritizing customers and maintaining transparent business practices.

Ultimately, both Advantage Gold and APMEX provide superior customer service and support. Their knowledgeable teams, responsive service, and commitment to customer satisfaction make them stand out in the precious metals market.

Payment Options and Pricing: Flexibility and Affordability

Advantage Gold provides numerous payment options, giving investors the flexibility to select their preferred method. The company is transparent about its pricing, ensuring that investors understand the costs involved in buying precious metals.

APMEX goes a step further, offering a 4% discount on purchases made through specific payment methods such as paper checks, eChecks, and bank wire. This, combined with periodic deals, may help lower the expenses associated with buying precious metals.

Both companies exhibit adaptability and cost-effectiveness in their payment options and pricing. Whether you’re a seasoned investor or new to the world of precious metals, Advantage Gold and APMEX have options that cater to your needs.

Buyback Programs: Selling Your Precious Metals

Advantage Gold’s buyback program offers the following benefits for investors:

APMEX also offers a robust buyback program, providing investors with a straightforward and secure way to sell their precious metals. The company’s established reputation and customer feedback ensure a smooth selling process, particularly when it comes to gold coins.

Both Advantage Gold and APMEX provide secure and efficient buyback programs, offering investors the liberty to sell their precious metals at their convenience.

Educational Resources: Empowering Investors

Advantage Gold offers abundant educational resources for investors. From webinars and online courses to investment lesson videos, the company is dedicated to empowering investors with knowledge and insights into the precious metals market.

APMEX also aims to educate its investors. The company offers a variety of learning guides, investing guides, and a comprehensive knowledge center on their website, covering various aspects of precious metals investing.

Both Advantage Gold and APMEX recognize the significance of informed investing. Their educational resources provide investors with the tools and knowledge needed to navigate the precious metals market with confidence.

Security and Trustworthiness: Ensuring a Safe Experience

Regarding online transactions, security and trustworthiness are of utmost importance. Advantage Gold employs advanced security protocols to protect customer information and transactions, ensuring a safe and reliable investment experience.

APMEX takes security and trustworthiness seriously as well. The company leverages its User Agreement, established reputation, and customer feedback to ensure secure transactions, particularly when it comes to gold coins.

Both Advantage Gold and APMEX acknowledge the significance of a secure and reliable investment experience. Their commitment to security and transparency makes them reliable choices for any investor in the precious metals market.


In the showdown between Advantage Gold and APMEX, both contenders bring a lot to the table. From diverse product offerings and robust buyback programs to top-tier customer service and educational resources, both companies have proven to be reliable and trustworthy options for precious metals investors.

While Advantage Gold shines with its focus on products suitable for investors and a strong buyback program, APMEX takes a slight edge with its wider variety of rare and collectible coins and complimentary shipping for orders exceeding $199. However, both companies offer exceptional service, making them stellar choices for any investor.

The investment journey in precious metals is a personal one, and the choice between Advantage Gold and APMEX ultimately depends on your individual needs and preferences. It’s about finding a dealer that not only meets your investment goals but also provides a safe and reliable platform for transactions.

Frequently Asked Questions

What is the most reputable online gold dealer?

The most reputable online gold dealers include JM Bullion, American Precious Metals Exchange (APMEX), and American Hartford Gold. These dealers are widely recognized for their trustworthiness and reliability.

Does APMEX sell fake gold?

No, APMEX does not sell fake gold. They thoroughly test and verify the authenticity of every gold and silver bar and coin they purchase. This ensures the quality and genuineness of the products they sell.

Should I buy gold from APMEX?

Yes, you should buy gold from APMEX, as they are a credible and reliable precious metal exchange with over 20 years of experience. Their products are vetted by experts in coins, paper currencies, and precious metals.

What is the alternative to APMEX?

An alternative to APMEX is JM Bullion, Inc., which offers a wide range of gold, silver, and platinum bullion products with fast, secure shipping at competitive prices.

What types of precious metals do Advantage Gold and APMEX offer?

Advantage Gold and APMEX offer a wide range of precious metals including gold, silver, palladium, and platinum, with APMEX also providing investment-grade bullion, rare coins, collectibles, and IRA-eligible products.