JM Bullion vs Swiss America: Unbiased Comparison

Have you ever wondered about the intricacies of investing in precious metals? If so, then this blog post is for you! We’ll unravel the world of precious metals investing, focusing on the comparison of two key players: JM Bullion vs Swiss America.

Key Takeaways

Comparing JM Bullion and Swiss America: A Precious Metals Showdown

JM Bullion and Swiss America are commonly considered options for investing in precious metals. While both are reputable dealers, they cater to different needs and preferences of investors.

Company Profiles

JM Bullion

JM Bullion is a well-known online retailer that specializes in gold and silver bullion, while Swiss America is a registered investment advisor and gold dealer with over two decades of experience.

Core Offerings

JM Bullion

JM Bullion’s primary focus on bullion coins and bars serves well for investors interested in buying precious metals.

Swiss America, contrasting JM Bullion, provides a broader spectrum of products such as rare coins and investment consultancy.

Product Range and Availability

A variety of bullion coins and bars are available from both JM Bullion and Swiss America. Swiss America further expands its offerings with rare and collectible items, appealing to a wider range of collectors and investors.

Bullion Coins and Bars

JM Bullion

JM Bullion and Swiss America offer an extensive selection of gold bullion, gold bars, silver bullion, gold bullion coins, gold coins including gold eagles, silver eagles, and gold coins from various mints, suitable for both investors and collectors.

Rare and Collectible Items

Collectors and investors in search of unique items may find Swiss America’s extensive collection of rare, collectible, and silver coins appealing.

Pricing and Value

JM Bullion tends to offer lower premiums and fees, indicating a difference in pricing and value between the two companies.

Spot Price Relationship

The prices of both companies are anchored on the spot price of precious metals, including gold prices. Yet, JM Bullion distinguishes itself with its lower premiums.

Fees and Premiums

Certain services like investment consultancy and rare coin transactions might incur higher fees at Swiss America.

Ease of Transaction

Compared to Swiss America, JM Bullion presents a more user-friendly website along with a broader array of payment and shipping options.

Website User Experience

While JM Bullion’s website is user-friendly and easy to navigate, some users may find Swiss America’s website less intuitive.

Payment and Shipping Method

JM Bullion offers free shipping on orders over $199 and accepts various payment methods. In contrast, Swiss America may have more restricted payment and shipping options.

Investment Services

Swiss America offers a wider scope of investment services, encompassing retirement planning and portfolio diversification advice.

Retirement Planning Solutions

Unlike JM Bullion, Swiss America provides precious metals IRA services and retirement planning solutions.

Portfolio Diversification Advice

Swiss America aids investors in portfolio diversification with precious metals through expert investment consultancy.

Customer Satisfaction and Trust

While both companies enjoy high customer satisfaction and trust, JM Bullion stands out with its larger online presence and increased customer reviews.

Customer Reviews and Ratings

With few disputes or lawsuits against them, JM Bullion and Swiss America both boast high ratings on Trustpilot.

Accreditation and Industry Recognition

Swiss America, an A+ rated company and accredited member of BBB, and JM Bullion both hold high regard in the industry.

Security and Fraud Prevention

Security and fraud prevention are prioritised by both companies, demonstrated by their robust data protection protocols and consumer education efforts.

Data Protection Protocols

Strong security systems are in place at JM Bullion and Swiss America to safeguard client information and transactions, including those involving bank wire transfers.

Consumer Education on Fraud

Resources and advice are provided by precious metal dealers to help consumers guard against fraud when they buy precious metals, including when they buy gold in the precious metals market.

After-Sale Support and Buyback Policies

While JM Bullion’s customer service is more accessible, Swiss America presents more specific buyback terms and conditions.

Customer Service Accessibility

While JM Bullion offers 24/7 live support, the customer service of Swiss America might not be as accessible.

Buyback Terms and Conditions

While Swiss America has specific buyback policies for certain products, JM Bullion provides a more straightforward buyback process.

Ethical and Sustainable Practices

JM Bullion and Swiss America both demonstrate a commitment to ethical and sustainable practices, prioritising sourcing transparency and sustainability.

Sourcing Transparency

Transparent sourcing of precious metals and collaborations with reputable mints and suppliers are prioritised by JM Bullion and Swiss America.

Commitment to Sustainability

Both JM Bullion and Swiss America demonstrate a commitment to sustainability and responsible business practices within the precious metals industry.


In conclusion, both JM Bullion and Swiss America offer a range of services for precious metals investors. However, they cater to different investor needs and preferences. JM Bullion may be more suitable for those looking for a more affordable and user-friendly option, while Swiss America might be better for those seeking more comprehensive services, including retirement planning with gold IRAs and portfolio diversification advice.

Frequently Asked Questions

Has JM Bullion ever sold fake gold?

No, JM Bullion takes great pride in assuring the authenticity of the products it sells, and fake gold and silver do exist but the company ensures their products are genuine.

Which bullion brand is best?

When it comes to bullion, these brands are considered some of the best and most trusted in the industry.

Is it good to buy gold from JM Bullion?

Based on the quick and straightforward purchasing process, free shipping for orders over $199, and insurance for all purchases, buying gold from JM Bullion is a good option with a reliable track record and customer satisfaction.

Who is the best company to buy gold coins from?

The best company to buy gold coins from is JM Bullion, American Precious Metals Exchange (APMEX), and American Hartford Gold, as they are well-known and trustworthy.

What are the main differences between JM Bullion and Swiss America?

The main difference between JM Bullion and Swiss America is that JM Bullion focuses on bullion coins and bars with a more user-friendly website and wider payment options, while Swiss America offers a wider range of products including rare coins and provides more comprehensive services like retirement planning and portfolio diversification advice.