2024 Hard Assets Alliance Review: Smart Investment or Overhyped?

Investing in precious metals is a significant move—choosing the right platform is crucial. Our Hard Assets Alliance review cuts through the noise to tell you what you need to know: the integrity of services, fees, and actual customer experiences. Get the insights on whether HAA measures up to investment standards without the embellishment.

Key Takeaways

Exploring Hard Assets Alliance

Hard Assets Alliance logo on a dark background

Gold Hard Assets Alliance was birthed by a team of financial researchers with a vision to democratize the buying and selling of precious metals. With a digital platform that offers online investment opportunities in gold, silver, platinum, and palladium, the Hard Asset Alliance has certainly made their mark in the precious metals market. However, the company hasn’t been without its share of controversies and complaints, particularly around customer service and pricing accuracy.

Despite these criticisms, HAA has managed to distinguish itself in the market by offering 100% genuine precious metal investments, a feature that has made it a preferred platform for some of the world’s largest wealth managers.

Company Overview

Established by Ryan McLimans and Jeff Clark, HAA’s mission is to provide a straightforward and reliable platform for investors to engage in precious metals trading. With a small workforce of 2-10 employees headquartered in New York, NY, HAA specializes in empowering investors to build and manage their precious metal portfolios. Despite these achievements, the company has faced concerns about its transparency, with limited information available about the broader group of companies under HAA and their management.

Range of Metals Offered

When it comes to the range of metals offered, HAA boasts a diverse selection. Their offerings include:

Despite these limitations, HAA’s offerings make it a compelling choice for investors wanting a one-stop-shop for their precious metals investments.

Investment Accounts Analysis

Diversified investment portfolio with gold, silver, and platinum bars

HAA offers a variety of investment accounts to cater to diverse investor needs. From personal accounts to tax-advantaged retirement accounts and trust accounts, HAA ensures that its platform accommodates a broad spectrum of investment requirements.

We will now examine the details of these business accounts more closely.

Personal and Joint Accounts

Personal and joint accounts form the bedrock of HAA’s offerings. Personal accounts provide individuals with the capability to buy and sell precious metals, while joint accounts allow two owners to share full ownership and control over the assets in their combined account. The process of establishing these accounts involves a straightforward funding process through electronic bank transfers, wires, or checks, after which investors can initiate buying or selling transactions through HAA’s platform or app.

Joint accounts offer an extra layer of flexibility, granting full control to all joint owners and the option to store assets in secure vaults or opt for delivery.

Retirement Accounts

For those thinking about their golden years, HAA’s retirement accounts offer a way to manage retirement investments in precious metals. Specifically, their precious metals Individual Retirement Account (IRA) offers:

However, potential investors should be aware of concerns about undisclosed fees linked to these retirement account services, as it may impact their financial future.

Nonetheless, HAA also provides a gold IRA with additional options for tax-deferred or tax-free investments, broadening the range of choices available to retirement account holders.

Business and Trust Accounts

Beyond individual and retirement accounts, HAA also caters to businesses and trusts, providing accounts for:

While having a limited product selection can result in reduced sales and heightened pressure, it can also offer clarity and efficiency, enabling the business to cater to specific requirements more effectively and avoid unnecessary complexity.

MetalStream Automatic Investments

Automatic precious metals investment plan

For investors who prefer a steady and consistent approach to investing in precious metals, HAA offers the MetalStream account. This feature allows investors to make regular monthly investments and adjust their investments at any time on the HAA platform.

We will now outline the process of establishing a MetalStream account and highlight the advantages of maintaining a steady investment plan.

Setting Up MetalStream

Setting up a MetalStream account with HAA is pretty straightforward. Investors can easily log in to their account, link their bank, specify the investment amount, and select the assets to purchase.

The major advantage of a MetalStream account is the flexibility it offers. Investors can make regular monthly investments, providing a structured approach to their precious metals investment.

Benefits of a Steady Investment Strategy

A steady investment strategy, like the one facilitated by MetalStream, is beneficial for several reasons. By allowing for metal streams automatic investments in real, physical bullion, investors can take advantage of the benefits of price averaging and the opportunity to own complete coins and bars. In addition, MetalStream offers flexibility, enabling investors to adjust their investments at any time.

Such a consistent approach contributes to portfolio diversification by integrating various investments, including precious metals, to mitigate market volatility and enhance portfolio balance.

Understanding Fees and Costs

When considering an investment with HAA, it’s necessary to be aware of the related expenses. HAA’s fee structure comprises storage rates that vary by metal, with gold, platinum, and palladium attracting a storage rate of 0.7% per year, while silver has a rate of 0.8% per year. While HAA maintains that it has no hidden fees, some investors have voiced their apprehensions about undisclosed fees linked to HAA’s retirement account services.

Transparency in Pricing

When it comes to transparency in pricing, HAA does provide a list of available products and their costs. However, some investors have raised concerns about the accessibility of information on fees and storage costs. While supplementary charges for shipping, insurance, and storage are contingent on the overall account value and metal type, there is a perceived absence of explicit communication regarding these charges.

Comparing Storage Options

HAA offers secure vault storage through third-party providers, with storage costs determined based on a percentage of the investment value. These storage options provide peace of mind to investors, knowing that their precious metals are kept securely.

However, investors should note that storage costs can vary depending on the type of metal and the account size.

User Experience and Accessibility

User-friendly interface of Hard Assets Alliance mobile app

The platform’s user experience and accessibility are crucial factors that can greatly shape an investor’s decision-making process. HAA’s platform has been praised for its user-friendly interface and seamless navigation, which makes managing investments a breeze.

The HAA mobile app has also been lauded for its convenience and easy accessibility, offering investors the ability to manage their investments on-the-go.

Navigating the Platform

HAA’s SmartMetals trading platform is designed with user experience in mind. It offers a seamless application process, diverse personal investment options, various funding options, and secure storage of investments. The platform is not only user-friendly but also beginner-friendly, offering 24/7 availability for investing and an international shipping option for the metals.

Additionally, the platform offers a range of educational resources, making it easier for both new and seasoned investors to make informed decisions.

Mobile App Functionality

The HAA mobile app is another tool that enhances the user experience. Compatible with Android devices, iPhones, and iPads, the app offers a user-friendly interface that ensures a seamless experience for browsing and managing investments. The app offers essential features such as funding your account, purchasing and selling gold, and managing your holdings directly through the app.

Moreover, it provides real-time price updates for precious metals, including physical gold, allowing investors to make well-informed decisions.

Customer Service and Support

Evaluating an investment platform also requires careful consideration of its customer service. HAA’s customer service has received mixed reviews, with some clients praising their responsiveness and efficiency, while others have raised concerns about their service.

Constructive Feedback

Positive reviews about HAA often highlight:

Many clients have expressed their gratitude for these aspects of HAA.

Addressing Negative Reviews

While positive reviews are abundant, HAA has also faced its share of criticisms. Some customers have voiced concerns about poor customer service and the absence of Better Business Bureau accreditation. However, HAA has taken steps to address these issues by setting up a dedicated support team and enhancing its rapport with long-term clients.

Making the Purchase: From Decision to Delivery

In terms of executing a purchase, HAA provides a marketplace for precious metals, complemented by competitive pricing and various shipping alternatives. The process involves:

  1. Creating an account

  2. Completing the necessary verification steps

  3. Placing purchase orders in either dollars or for a specific quantity, depending on your preference.

HAA also ensures all shipped precious metals are covered by Lloyds of London insurance, which guarantees the full transactional value.

Minimum Purchase Requirements

While HAA offers a broad range of precious metals for investment, it’s important to note that there are minimum purchase requirements for different metals. The minimum investment for delivery or storage within the U.S. is $5,000 and for storage outside the U.S. it’s $10,000. However, these requirements may pose a challenge for individuals with smaller investment budgets.

Shipping and Insurance

HAA ensures the secure shipping of precious metals to customers, with various security measures in place. All shipped precious metals are covered by Lloyds of London insurance, providing protection for customers in the event of lost or damaged shipments. However, customers should be aware of the potential additional costs for shipping and insurance when purchasing from HAA.

Portfolio Diversification with Hard Assets

Diversified investment portfolio with hard assets

Investing in precious metals through HAA can provide a unique opportunity to:

As HAA provides opportunities for investment in a range of precious metals, it allows investors to diversify their portfolios and manage the risks linked to market volatility and inflation.

Investing Responsibly

Although investing in precious metals via HAA comes with numerous advantages, it is crucial to approach such investments with responsibility. This involves considering the risks and benefits of precious metals investments, as well as the reputation and transparency of the investment platform when you decide to buy precious metals.

Comparison with Other Precious Metals Investments

Prior to making an investment decision with HAA, it is recommended to evaluate other precious metals investment platforms as well. Some precious metals companies to consider are:

HAA offers unique services and account types, but has received mixed reviews and concerns about transparency. It’s important to do thorough research and compare different platforms before making a decision.

Other platforms such as BullionVault, AvaTrade, ZagTrader, StoneX, OneGold, Axi, VPFX, and Gold Bullion International also offer a range of services and investment prospects.


In conclusion, Hard Assets Alliance offers a comprehensive platform for investing in precious metals, providing various account types, an automatic investment feature, and a user-friendly interface. However, potential investors should be mindful of the concerns raised about transparency and customer service.

While HAA has its share of criticisms, it also has many distinct advantages. Its diverse range of metals, account types, and investment options, as well as its user-friendly platform and mobile app, make it a viable choice for many investors.

Ultimately, the decision to invest with Hard Assets Alliance should be based on careful consideration of the information presented in this blog post, as well as further personal research.

Frequently Asked Questions

What types of accounts does Hard Assets Alliance offer?

Hard Assets Alliance offers personal, joint, retirement, and business/trust accounts, providing options for various investor needs.

What metals does Hard Assets Alliance offer for investment?

Hard Assets Alliance offers a range of precious metals for investment, including gold, silver, platinum, and palladium.

What is MetalStream and how does it work?

MetalStream is an automatic investment feature offered by Hard Assets Alliance, allowing investors to make regular monthly investments and adjust their investments at any time on the HAA platform.

What are the concerns about Hard Assets Alliance’s fee structure?

Investors are concerned about undisclosed fees associated with Hard Assets Alliance’s retirement account services. This could impact the overall cost of investing with the platform.

How does Hard Assets Alliance compare to other precious metals investment platforms?

Hard Assets Alliance has unique services and account types but has received mixed reviews and concerns about transparency, whereas other platforms like BullionVault, AvaTrade, ZagTrader, StoneX, OneGold, Axi, and VPFX also provide a range of services and investment prospects.