Direct Bullion Review: An Honest Breakdown of Services & Customer Satisfaction

Looking into Direct Bullion for your precious metals investment needs? Our forthright Direct Bullion review examines their services, prices, and customer satisfaction record. With insights into their personal buying experience and investment offerings, this review aims to equip you with the information you need to decide whether Direct Bullion is the right dealer for you.

Key Takeaways

Direct Bullion Unveiled: A Comprehensive Examination

Gold and silver bars and coins

Renowned precious metals dealer, Direct Bullion, caters to high net worth individuals and businesses through a completely personalised buying service. The company’s partnerships with entities such as the London Bullion Market Association and financial institutions enable it to offer comprehensive investment packages, including tailored precious metals packages. Their client-focused approach ensures that they will repurchase any gold or silver from clients at 95% of its value on the day of sale, demonstrating their dedication to customer security and satisfaction.

Although focusing exclusively on gold and silver products, the Direct Bullion USA website offers an intuitive customer experience for exploring their range of offerings.

Who is Direct Bullion?

Direct Bullion's London-based office

Established in 2015, Direct Bullion is a prominent UK and international precious metals dealer, specializing in catering to High Net Worth individuals (HNWi). The company has been recognized as “Best in Breed” and has been voted as a top 10 precious metals dealer by the Spears 500.

With offices located in London, UK and Florida, USA, Direct Bullion has garnered positive reviews from customers for its exceptional services and products. It offers a range of services, including insured UK delivery for their precious metals products.

What Direct Bullion Offers

Offering a variety of gold coins – both loose and graded – along with VAT-free gold bars that range from 1g to 12.5kg in size, Direct Bullion caters to a broad spectrum of customer needs. The company also provides IRA-approved silver products that are suitable for inclusion in your Silver IRA.

In addition to coins and bars, Direct Bullion provides customized investment and diversification packages, encompassing ultra-secure safes and panic rooms, as well as fully bespoke custom vaulting options.

Direct Bullion’s Client-Focused Approach

The industry sets Direct Bullion apart due to their commitment to delivering personalized investment solutions and top-tier customer service. The company offers the following services:

Known for its exemplary customer service, Direct Bullion is dedicated to providing the best investment experience for its clients.

Assessing Direct Bullion’s Services and Features

Direct Bullion's customer support

The services and features offered by Direct Bullion are undoubtedly commendable. The company offers:

Although comprehensive details regarding the storage options are not available on their website, the company does provide storage options for precious metals. Direct Bullion’s customer support has been praised for its responsiveness and helpfulness, with responses to unfavorable reviews within 24 hours.

Buying Experience with Direct Bullion

Customers can enjoy a seamless buying experience by purchasing online through Direct Bullion’s e-commerce platform, or directly via one of their specialized brokers. Their Price Match Promise guarantees that customers will receive the most competitive prices for their purchases by matching the prices of items purchased online or through a broker. However, it’s important to note that the Price Match Promise excludes:

Investment and Storage Solutions

Offering versatile investment packages, including precious metals IRAs, Direct Bullion also presents a variety of custom vaulting options. These include brand new safes, refurbished items, as well as unique collector and show pieces.

Furthermore, it provides tailored storage solutions to accommodate the specific requirements of individual clients.

Customer Care and Support

Unwavering commitment to customer care and support characterizes Direct Bullion. Customers have the option to reach out to the customer support team by calling 0800 055 7050, emailing, or utilizing the live chat support feature. Direct Bullion’s customer support is capable of addressing a variety of inquiries, specifically providing guidance on which bullion products are most suitable for an individual’s financial requirements.

The company also offers a live chat support option for its customers.

The Direct Bullion Investment Portfolio

Offering tailored investment diversification packages and pension-related services, Direct Bullion caters to a broad range of investment goals and strategies. The company customizes its investment packages for individual clients by providing personalized advice according to their investment objectives and situations, and offering highly secure safes, vaults, and panic rooms to enhance security.

Incorporating precious metals into a portfolio can provide diversification benefits due to their low correlation with equity and fixed-income assets. Direct Bullion’s investment diversification packages encompass Gold and Silver bars and coins.

Tailored Investment Diversification Packages

Diversified investment portfolio

By interacting with clients to select bars and coins that match their specific preferences and investment objectives, Direct Bullion personalizes its investment packages. The company promotes investment diversification by enabling direct ownership of commodities and providing clients with opportunities to diversify their portfolios beyond traditional stocks and bonds.

The investment packages offered by Direct Bullion encompass precious metal IRAs, designed to accommodate clients who wish to incorporate gold and silver into their retirement planning.

Direct Bullion and Your Pension Pot

Direct Bullion can assist clients in incorporating precious metals into their pension portfolios, including Gold IRAs. A Gold IRA is a self-directed individual retirement account that invests in physical gold and other precious metals rather than conventional stocks and bonds.

Direct Bullion offers support in the establishment of a Gold IRA and provides an exclusive Gold Investment Guide to aid you in navigating the process.

Pricing and Value Proposition

The pricing structure and price promise guarantee of Direct Bullion stands out, setting it apart from its competitors. The company offers products and services of superior quality at competitive prices. The pricing of Direct Bullion is influenced by a variety of factors, including:

The ‘Price Promise Guarantee’ provided by Direct Bullion guarantees that they will repurchase any gold or silver originally purchased from them for 95% of its value on the day of sale. Direct Bullion also provides bulk discounts for their gold and silver products, which is advantageous for customers making large-volume purchases.

Understanding Direct Bullion’s Pricing

Direct Bullion's competitive pricing

Featuring low premiums and high service standards, Direct Bullion offers competitive pricing on gold and silver products. The pricing of Direct Bullion’s gold and silver products is influenced by factors such as:

The company does provide wholesale or ‘bulk’ discounts for most products, with the option to avail them when ordering in quantities as low as 10 or 20.

The Price Promise Guarantee

The price promise guarantee of Direct Bullion ensures that clients secure the best possible prices on their precious metals investments. The Price Promise Guarantee at Direct Bullion stipulates that they will equal the price of an item, with the exception of delivery charges, additional services, and ineligibility for use with any other promotion. However, it’s important to note that this guarantee does not extend to products like silver, platinum, palladium, or graded gold and silver coins.

Direct Bullion’s Online Presence and Accessibility

Known for its user-friendly design, Direct Bullion’s website provides comprehensive product and investor information, clear visuals, transparent pricing, and dedicated customer support. The company enhances the user experience by offering free, fully insured delivery on all orders and discreet packaging.

By following the clear instructions on the ‘How to buy’ page, customers can easily make purchases on Direct Bullion’s website.

Navigating the Direct Bullion Website

The Direct Bullion website features:

This aids users in effectively browsing through the world’s go to services and products offered, while also being designed to assist customers.

The website offers real-time prices for gold and silver, and highlights its recognition as the top precious metals dealer in the UK.

Making Purchases Online

Clients can make secure online purchases through Direct Bullion’s website, with various payment methods available. Direct Bullion’s online payment system is secured with Verisign SSL-128 bit encryption to guarantee the safety of transactions. The company accepts payments by Credit and Debit card up to a limit of £50,000, as well as online bank transfers.

There is a minimum purchase of over £5000 in one single transaction for online orders, which applies to limited loose gold coins and bars. It’s also important to note that the delivery address must correspond to the cardholder’s address used for payment.

Real Customer Experiences with Direct Bullion

Customer experiences with Direct Bullion include:

These experiences highlight the company’s unwavering dedication to customer satisfaction.

There are case studies where clients have expressed their positive interactions and high level of satisfaction with the services provided by Direct Bullion.

Testimonials and Ratings

Direct Bullion maintains an outstanding average rating of 4.9 out of 5 on Trustpilot and a customer experience rating of 4.8 on Feefo, demonstrating a superior level of customer satisfaction in comparison to its competitors. A high-profile client has expressed: ‘The entire team at Direct Bullion has been exceptionally helpful and informative. Working with the entire group at Direct Bullion has been an absolute pleasure,’ demonstrating the satisfaction of long-term clients.

Despite the presence of negative reviews, Direct Bullion takes a proactive approach to customer relations by claiming their profile on review platforms and responding to complaints within 24 hours.

Case Studies of Satisfied Customers

Case studies showcase satisfied customers who have benefited from Direct Bullion’s tailored investment solutions and exceptional service. Clients of Direct Bullion have shared their excellent experiences with the company, noting the helpfulness and informative guidance provided by the team, leading to successful investments.

Direct Bullion has catered to numerous clients globally, with a focus on High Net Worth individuals, and has received public endorsements from figures such as Montel Williams.

Comparing Direct Bullion with Other Precious Metals Companies

Direct Bullion stands out among other top-rated precious metals companies, thanks to its unique offerings and competitive edge in the market. While Direct Bullion still has a considerable distance to cover compared to other top-rated precious metals companies such as Goldco, the company differentiates itself by specializing in IRA-approved precious metal purchases.

The company’s commitment to customer satisfaction is showcased through:


In summary, Direct Bullion has proven itself to be a reliable and reputable player in the precious metals industry, offering a range of services from personalized investment solutions to exceptional customer service. Their competitive pricing and Price Promise Guarantee, as well as their user-friendly website and robust customer support, make them a top choice for investors. As the world of precious metals investment continues to evolve, Direct Bullion is well-positioned to continue serving the needs of high net worth individuals and businesses alike.

Frequently Asked Questions

Is it safe to buy from SD Bullion?

Yes, it is safe to buy from SD Bullion as they are a legit company, offering a wide variety of precious metals and providing good customer service and security measures to protect against fakes and forgeries. Based on customer experiences and company practices, you can buy from them with confidence.

Is bullion trading legit?

Yes, bullion trading is legit, as Bullion Trading LLC has a reputable presence in the precious metals market, with transparent business practices and compliance with industry standards.

How trustworthy is JM Bullion?

JM Bullion has an A+ rating with the Better Business Bureau, is ranked as a top online business, and has sold over $7 billion worth of precious metals with over 300,000 customer reviews. This indicates that they are trustworthy.

What types of gold and silver coins and bars are available for purchase through Direct Bullion?

Direct Bullion offers a variety of gold coins, such as loose and graded coins, and gold bars in sizes from 1g to 12.5kg, all of which are VAT-free. These products are available for purchase through Direct Bullion.

What types of investment packages are offered by Direct Bullion to its clients?

Direct Bullion offers a variety of investment packages, including options like precious metals IRAs. This allows clients to choose the investment package that best suits their needs.