APMEX vs Sprott Money: Comparing Your Top Investment Options

Choosing between APMEX and Sprott Money for your precious metals investment requires a clear understanding of their differences. Here, we cut through complexity offering you a side-by-side comparison on key aspects of APMEX vs Sprott Money: product diversity, pricing and fees, technological integration, and customer service. No excessive jargon, just the essentials to support an informed choice.

Key Takeaways

APMEX vs Sprott Money: The Battle of Precious Metals Titans

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APMEX is a quintessential heavyweight in the precious metals industry, with a remarkable track record of over $11 billion in total sales over 20 years. They’ve extended their reach to more than 60 countries worldwide, solidifying their standing as a global leader in the sector. APMEX’s impressive portfolio of products includes:

This renders it a comprehensive option for investors seeking precious metals ownership.

Sprott Money, another formidable contender in the precious metals market, stands on the other side of the ring. Notably, Sprott Money has been a significant player in advancing innovation within the industry. Their partnership with APMEX led to the creation of OneGold, the first online marketplace offering secure and convenient avenues for purchasing, selling, and redeeming digital gold and other precious metals. This collaborative effort has bridged the gap between physical and digital assets, offering investors a unique opportunity to diversify their portfolios.

Company Heritage and Market Presence

APMEX, established in 2000, has grown to become one of the leading eCommerce retailers in the Precious Metals sector, partnering with renowned mints such as the Royal Canadian Mint. Their 15 years of experience and $10 billion in transactions are a testament to their solid market presence.

With a global workforce of more than 200 individuals and operations in over 60 countries, the American Precious Metals Exchange certainly commands respect in the industry.

Product Selection and Variety

Both APMEX and Sprott Money pride themselves in their diverse product offerings. APMEX offers a range of precious metals including:

They focus on physical metal, physical precious metals, physical metals, and physical and digital products for investment purposes. Besides, they offer numismatic and semi-numismatic coins and currency for sale, catering to both collectors and private resource investments.

This wide array of products, encompassing physical gold, silver, platinum, and palladium coins, bars, and rounds, makes it a suitable choice for alternative asset management, and an alternative asset manager can effectively utilize these options.

Investment Solutions and Services

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Both APMEX and Sprott Money have distinguished themselves in terms of investment solutions. They understand the unique needs of investors and offer specialized services tailored to retirement planning, like Precious Metal IRAs and Gold IRAs. Additionally, they have put in place storage options with safeguards against physical loss, theft, or damage. APMEX provides these services through Citadel, whereas Sprott Money offers segregated, fully insured, and certified non-bank storage in secure global locations.

Moreover, they’ve leveraged technology to improve the investment experience for their clients. APMEX’s AutoInvest feature is a game-changer, enabling customers to establish automatic recurring purchases of a diverse range of precious metal products. This not only streamlines the investment process but also showcases where APMEX stands in terms of customer convenience.

IRA and Retirement Planning

Both companies uniquely cater to clients’ needs by offering assistance with retirement planning. They provide a diverse selection of IRA-qualified products, such as:

These options cater to investors interested in real asset investments. APMEX takes it a step further by collaborating with several reputable companies to aid investors in the process of opening an IRA account, positioning itself as a reliable alternative asset management option.

Storage and Security Features

Both APMEX and Sprott Money prioritise the security of clients’ precious metals investments. APMEX has partnered with Citadel Global Depository Services, Inc. to offer secure storage for precious metals investments. Citadel, managed by Brink’s, offers a secure and insured storage solution for APMEX clients, along with the option for on-demand delivery of their precious metals.

The annual storage fee for Citadel is tiered, making it easily accessible for clients with varied portfolio sizes.

Digital Metals and Innovative Platforms

Digital advancements have transformed the way we invest in precious metals. APMEX and Sprott Money’s joint venture, OneGold, is a testament to this revolution. OneGold is a digital platform designed for the purchase, sale, and redemption of precious metals. It offers investors a modern, secure, and cost-efficient method for managing ownership of precious metals.

The secure online marketplace ensures the security of its users’ investments by managing metals within the platform through top vaulting resources and backing them with insurance partners, thus ensuring the highest levels of security for investors.

Pricing, Fees, and Transaction Costs

gold is money, gold bars, gold

Understanding the associated costs is fundamental when investing in precious metals. APMEX and Sprott Money have made their pricing, fees, and transaction costs transparent. APMEX’s primary fees for precious metals transactions include charges for shipping, handling, and insurance. Customers can avail a 4.0% discount by making payment for their order through check, eCheck, or bank transfer at APMEX. On the other hand, when utilizing a card, PayPal, or BitPay at APMEX, there is a standard 4% transaction fee applied.

Sprott Money’s fee structure differs primarily in that they:

This makes them a competitive player in the market.

Understanding the Fee Structure

Both companies maintain transparency as a significant aspect of their fee structures. There are no undisclosed fees, making it easy for investors to calculate their potential expenses. APMEX applies a shipping fee of $9.95 for orders below $199, and orders exceeding $199 are eligible for complimentary shipping. APMEX provides a cash discount for same day bank wire payments and offers discounts for payments made with credit card, check, or PayPal. These features are geared towards promoting transparency and enhancing the customer experience.

Payment and Purchase Flexibility

APMEX and Sprott Money provide flexibility to their clients by accepting a variety of payment options, including credit cards, bank transfers, and cryptocurrencies. With the advent of digital currencies, APMEX is now accepting payments in Bitcoin, Bitcoin Cash, Ethereum, and Dogecoin.

Sprott Money also accommodates cryptocurrency payments, adding an extra layer of convenience for their tech-savvy clientele.

Customer Experience and Support

review, opinion, feedback

Exceptional customer service forms the cornerstone of APMEX and Sprott Money’s brands. APMEX has been meeting customer needs for over the past twenty years, operating a customer care center that facilitates account opening, price lock-ins, and secure item shipment, all of which are crucial in delivering a positive customer experience. Their platform interface has been deliberately crafted to be user-friendly and intuitive, providing a seamless experience for investors to manage their precious metals investments.

Sprott Money, on the other hand, offers dedicated customer support options, including telephone support, where clients can have personalized assistance by speaking directly to key personnel within the company. This approach underscores their commitment to putting the customer first in all their operations.

Accessibility and User Interface

APMEX and Sprott Money have taken significant strides in enhancing the accessibility and user-friendliness of their platforms. The features they offer include:

These features make it easier for users to navigate and make informed decisions on their platforms.

Similarly, Sprott Money prioritizes an exceptionally slick, intuitive, and easy-to-navigate interface for their website and mobile app. These features make it easy for investors to manage their portfolios on the go.

Client Education and Resources

Education plays a pivotal role in successful investing. To this end, both companies provide a wealth of educational resources. APMEX offers:

Sprott Money, on the other hand, provides educational resources such as the 11-part Sprott Global Resource Investments course, offering an overview of various ore deposit types that can aid in comprehending investment prospects within the resource sector.

Performance and Reliability

APMEX and Sprott Money have established proven track records in terms of performance and reliability. APMEX has exhibited strong dependability with a robust track record in the precious metals market, evidenced by the sale of over 130 million ounces of gold and silver, a 98% customer satisfaction rating, and over 20 years of experience. Sprott Money, on the other hand, has demonstrated a keen sensitivity to market confidence, which strengthens their performance reliability.

These companies’ commitment to customer satisfaction, financial stability, and market confidence, coupled with their extensive track record of handling billions of ounces in transactions, make them reliable choices for investors:

Reputation and Ratings

A dealer’s reputation holds significant weight in the selection process for precious metals. Consumer ratings on platforms like Trustpilot and Better Business Bureau (BBB) offer valuable insights into a company’s reputation. APMEX has a Trustpilot rating of 2.5/5 from over 7,500 reviews and is accredited by the BBB with a high rating, reflecting mixed customer feedback.

Sprott Money also holds accreditation from the BBB, indicating their favorable standing with the agency and likely contributing positively to their reputation. These ratings underscore their commitment to customer satisfaction and their dedication to maintaining high standards of service.

Physical and Financial Stability

To ensure the physical and financial stability of clients’ investments, APMEX and Sprott Money have implemented certain measures. APMEX is widely regarded as financially stable within the precious metal dealer industry, offering a secure and dependable platform for acquiring precious metals.

Sprott Money employs allocation and physical segregation to ensure the physical security of clients’ assets. They also offer strategies to mitigate the impact of market fluctuations, such as Dollar Cost Averaging (DCA) and locking in prices at the time of transaction.

Diversification and Portfolio Options

gold, coins, bullions

Diversification is a key strategy in investing, and precious metals can be a valuable component of a diversification strategy, as they often demonstrate minimal correlation with traditional financial assets such as stocks or bonds. Both APMEX and Sprott Money offer a diverse selection of precious metals, allowing clients to expand their investment portfolios.

Their portfolio options are equally diverse. APMEX provides investment plans tailored for individuals with limited monthly gold investment capabilities, a complimentary portfolio tool for personal portfolio management, and a specialized app for precious metals investing. Sprott Money offers distinctive strategies such as physical bullion trusts, mining ETFs, actively managed equity strategies, and specialized private equity and debt strategies.

Range of Metals and Coins

Investors appreciate having a wide range of options, and both companies deliver on this front. APMEX offers a wide array of investment options, including:

Sprott Money provides a diverse selection of investment products, including:

These offerings cater to different investment preferences and allow for portfolio diversification.

Custom Investment Strategies

Custom investment strategies can be instrumental in achieving financial goals. APMEX provides the following custom investment strategies:

Sprott Money offers the following distinctive strategies for investors:

These strategies are designed with the investor in mind, taking into account factors such as risk tolerance, investment time horizon, the need for diversification, and associated costs.

Ethical Considerations and Responsible Sourcing

As consumers become increasingly conscious of the ethical implications of their purchases, APMEX and Sprott Money have adopted measures to ensure responsible sourcing of their precious metals. APMEX ensures the authenticity and specified weight, fineness, and purity of every item they sell and adheres to the LBMA Good Delivery List standards to uphold quality, authenticity, and ethical sourcing of gold and silver bars in the wholesale market.

Sprott Money ensures ethical sourcing by directly sourcing from specific gold assets operated by leading ESG gold mining companies, thereby selecting gold producers that are leaders in ESG mining and sustainability.

Streamlining Investments with Technology

APMEX and Sprott Money have adeptly incorporated technology into their investment processes, reflecting the revolutionary impact of technology on investing. APMEX employs the AutoInvest program alongside Dollar Cost Averaging (DCA) to enhance the efficiency of the investment process for precious metals. The AutoInvest feature available in APMEX and Sprott Money enables investors to establish scheduled recurring purchases of precious metals, facilitating systematic investing and portfolio building over time.

Sprott Money leverages blockchain technology to improve security and efficiency in its investment solutions.

APMEX and Sprott Partnership Dynamics

The history of collaboration between APMEX and Sprott Money has led to innovative offerings for their clients. Their joint venture, OneGold, provides the advantages of both physical and digital precious metal products within a user-friendly and secure platform. OneGold is a project initiated by APMEX and Sprott, providing the advantages of both physical and digital precious metal products within a user-friendly and secure platform. APMEX became the exclusive owner of OneGold in August 2021. This acquisition marks a significant development for both companies..

The collaboration between APMEX and Sprott Money merges the knowledge and reliability of both companies, giving customers access to a diverse range of precious metals and a secure platform for their purchase and sale. This partnership has not only benefited both companies but also their clientele, who now have access to an innovative platform that blends the best of both physical and digital investment options.


In conclusion, APMEX and Sprott Money have made a significant impact in the precious metals market. Their diverse product offerings, innovative investment solutions, transparent fee structures, and emphasis on customer experience make them prime choices for investors looking to diversify their portfolios with precious metals. Whether you’re a seasoned investor or a beginner, these companies offer a range of options that can cater to your specific investment needs.

Frequently Asked Questions

Does APMEX sell fake gold?

No, APMEX does not sell fake gold. They rigorously test and verify the authenticity of every gold and silver bar and coin they offer for sale.

How trustworthy is APMEX?

APMEX is a trustworthy and credible precious metal exchange, with an “A” rating from the Better Business Bureau and positive reviews on various platforms. Their long-standing reputation and expert vetting of products make them reliable.

What is the most reputable place to buy gold?

The most reputable places to buy gold are JM Bullion, American Precious Metals Exchange (APMEX), and American Hartford Gold. These dealers are known for their trustworthiness and reliability.

Where is the best place to buy precious metals online?

The best places to buy precious metals online are JM Bullion, American Precious Metals Exchange (APMEX), and American Hartford Gold, as they are trustworthy and well-known dealers. Consider comparing these options to find the best one for you.

What types of metals can I invest in with APMEX and Sprott Money?

You can invest in a variety of metals such as gold, silver, platinum, and palladium with APMEX and Sprott Money, including bars, coins, and rounds for investment purposes.