Swiss America vs Kitco Metals: Comparing Top Investment Services

When it comes to investing in precious metals, choosing the right company is key. This article directly compares Swiss America vs Kitco Metals, evaluating their services, customer support, and pricing to give you clarity for your investment decisions. We offer brief insights into both, setting the stage for a detailed exploration without divulging too much or leaning towards one option.

Key Takeaways

Swiss America vs Kitco Metals: Overview and Services

Regal Assets

Swiss America and Kitco Metals are both reputable players in the precious metals industry, with Swiss America often being considered the best company in this field. A privately held company, Swiss America excels in building strong portfolios of U.S. gold and silver coins, adhering to the standards established by the World Gold Council.

Conversely, Kitco Metals, a world-renowned dealer of precious metals, offers a variety including gold coins, silver, platinum, palladium, and rhodium, meeting varied investment requirements and keeping an eye on gold prices and gold today.

Swiss America’s Offerings

Swiss America offers gold and silver coins and bullion to investors. However, the company lacks a specific inventory page, potentially leading to a less-than-ideal customer service experience due to the absence of detailed inventory information. Despite this, the firm remains committed to assisting clients in making informed financial decisions, making it a respected entity in the precious metals industry.

Kitco Metals’ Offerings

Unlike its counterpart, Kitco Metals boasts a comprehensive offering of precious metal products. Customers can acquire bullion, numismatic coins, and other precious metal collectibles. Moreover, the company offers refining services, enabling customers to sell their scrap gold, silver, and other precious metals, making it one of the best companies for precious metal investments.

Precious Metal IRA Options

Patriot Gold Group

For investors considering precious metal Individual Retirement Accounts (IRAs), both Swiss America and Kitco Metals offer solutions. Although Kitco Metals provides a precious metals IRA, Swiss America only offers information about gold IRAs, not the service itself. This difference in service offerings could potentially influence an investor’s decision.

Swiss America Gold IRA

Swiss America provides comprehensive information about gold IRAs, Roth IRA, and retirement plans, including retirement savings with precious metals:

However, they do not directly offer these services.

Kitco Metals Gold IRA

In contrast, Kitco Metals collaborates with New Direction IRA to provide full-service gold IRA services, including the option for a traditional IRA. By contacting an IRA specialist, investors can open a Kitco account and acquire IRA-eligible products for direct delivery to their IRA. With options to include gold, silver, platinum, palladium, and rhodium in the IRA, Kitco Metals provides a comprehensive and tailored approach to precious metal IRAs.

Customer Service and Support

Regal Assets

Customer service and support play a crucial role in the precious metals investment landscape. A dependable avenue for inquiries and assistance not only contributes to informed decision-making but also fosters confidence in the investments. In contrast, poor customer service can hinder the overall experience and success of investors in this market.

Both Swiss America and Kitco Metals offer robust customer service support, reachable via phone, fax, and email.

Swiss America Customer Service

Swiss America, although lacking live chat support, ensures customer service availability on weekends, indicating their commitment to responsive service. While the exact response times are not specified, they can be contacted at 1 (800) 289-2646.

However, no specific information regarding support for non-English speakers was located.

Kitco Metals Customer Service

Kitco Metals provides multilingual customer service in the following languages:

Customer service is available from 8:30 a.m. to 10:00 p.m. ET, Monday to Thursday, and 8:30 a.m. to 5:00 p.m. ET on Fridays, ensuring that clients are well supported.

Online Platforms and User Experience

Transparent pricing and spot price information

The online platforms and user experience offered by both Swiss America and Kitco Metals can significantly impact investor decisions. Favorable user experiences can foster trust and confidence in a company’s services.

Swiss America Website

Although Swiss America’s website lacks a specific inventory page, complicating navigation, it has garnered positive feedback for the overall user experience. However, some customers have voiced concerns about trading difficulties and unfavorable experiences throughout the trading process.

Kitco Metals Website

In contrast, Kitco Metals maintains a user-centric website that supports round-the-clock digital metals trading without any hidden costs. Kitco Metals provides real-time market data on their website, featuring live prices for gold, silver, platinum, and palladium, obtained from a reputable data provider.

Pricing and Fees

Regal Assets

For precious metal investors, pricing and fees are key considerations. Swiss America and Kitco Metals present different pricing structures and fees, which can significantly impact investment decisions.

Swiss America Pricing

Swiss America’s pricing for their bullion products is determined by the market value of precious metals. However, customers are required to reach out to the company for specific pricing details. The company imposes a setup fee of $250 for precious metals investment and shipping fees ranging from $16.95 to $25 for small volume purchases or special orders.

Kitco Metals Pricing

In contrast, Kitco Metals ensures transparent pricing for their precious metal products by providing updated prices on their website. These prices are calculated by referencing the current spot prices for various precious metals and the over-the-counter cash market. Nonetheless, transactions with Kitco Metals involve certain charges, such as a $35 precious metals transfer fee (plus applicable taxes) for sales from Kitco Allocated Storage.

Market Insights and Educational Resources

Investors can greatly benefit from market insights and educational resources when making informed decisions. Both Swiss America and Kitco Metals offer comprehensive resources in this regard.

Swiss America’s Educational Offerings

Swiss America provides:

Kitco Metals’ Market Insights

Kitco Metals provides in-depth market insights covering:

They also offer regular market news updates through their Kitco News section, enabling investors to stay informed about the latest developments in the market.

Reputation and Client Feedback

Reputation and client feedback, including positive reviews, can significantly influence investor trust in respected firms. Both Swiss America and Kitco Metals have received varied reviews and ratings from clients.

Swiss America Reviews and Ratings

Swiss America has received mixed reviews and holds an average rating of 3 out of 5 stars on Yelp. While positive feedback emphasizes their honesty, integrity, and wide range of products, some customers have expressed concerns about the forceful sales techniques and elevated costs linked to coin acquisitions.

Kitco Metals Reviews and Ratings

In contrast, Kitco Metals has earned a 4-star rating on Trustpilot based on 6545 reviews, but only a 2-star rating on Sitejabber from 8 reviews. While there have been expressions of dissatisfaction, the company proactively seeks reviews and responds to negative feedback, ensuring customer satisfaction.


In conclusion, both Swiss America and Kitco Metals offer a range of services in the precious metals industry. While Swiss America excels in providing comprehensive educational resources, Kitco Metals stands out with its wide range of products, transparent pricing, and extensive market insights. However, potential investors should carefully consider their individual needs and conduct thorough research before making an investment decision.

Frequently Asked Questions

Is Swiss America a good company?

Yes, Swiss America is known for its history of serving clients, offering gold and silver coins, and providing excellent customer service, making it a good company for precious metals trading.

Is it safe to buy gold in Kitco?

Yes, it is generally safe to buy gold from Kitco as it is considered a reputable and reliable source for buying and selling precious metals. Additionally, their allocated storage program and trusted vault facilities offer secure options for purchasing gold.

What companies are like Kitco?

Companies like Kitco include TMC Global Professional Services, ASC Industries, Clarendon Specialty Fasteners, and Unity Technologies. These companies are competitors and similar in nature.

What services do Swiss America and Kitco Metals provide?

Swiss America offers gold and silver coins and bullion, while Kitco Metals provides a range of precious metals such as gold, silver, platinum, palladium, and rhodium, along with refining services. Both companies specialize in precious metals.

How can I contact the customer service of Swiss America and Kitco Metals?

You can contact the customer service of Swiss America and Kitco Metals via phone, email, and fax for Swiss America.