Goldco vs APMEX: In-Depth Comparison

Once upon a time, gold was the currency of empires, a symbol of wealth and power that stood the test of time. Today, gold and other precious metals remain a compelling investment option, offering a safe haven during economic uncertainty and a hedge against inflation. Among the many companies that facilitate precious metals investment, Goldco and APMEX have established themselves as industry leaders. But how do they compare in the “goldco vs apmex” debate? Let’s delve into the world of precious metals investing with these giants and explore what sets them apart.

Key Takeaways

Goldco vs APMEX: Company Profiles


In the realm of precious metals investing, Goldco and APMEX shine for their robust offerings and stellar reputations. Both are reputed gold IRA companies, aiding investors in diversifying their retirement portfolios with gold and silver. Yet, to make an informed investment decision, one needs to understand their unique features and services.

Let’s examine each in detail.

Goldco at a Glance

Goldco, a cut above the rest, is a specialist in managing precious metals IRAs. With a dedicated personal account executive assigned to each client, they ensure a tailored service experience that stands out in the industry.

Their distinct emphasis on retirement planning with gold and silver, coupled with top-notch customer service and thorough educational resources, solidifies their standing as a premier choice for retirement planning.

APMEX Uncovered

The American Precious Metals Exchange (APMEX) is a reputable dealer in precious metals with an extensive product line that includes gold, silver, platinum, and palladium, offering a wide range of precious metals products. In addition to APMEX, Augusta Precious Metals is another option for those looking to invest in precious metals.

Their inventory also includes rare coins. APMEX is led by industry veterans Scott Thomas and Kenneth Lewis, and they are committed to providing an unparalleled precious metals experience, which sets them apart in the market.

Product Range and Investment Options


Just as variety adds flavor to life, it’s also the cornerstone of a well-balanced investment portfolio. Both Goldco and APMEX offer a diverse range of precious metals, including:

They collaborate with IRS-approved mints to provide a variety of coins and bars for investors.

Such an expansive array of offerings enables investors to diversify their portfolios, thereby reducing risk.

Goldco’s Precious Metals Selection

Goldco specializes in IRA-approved gold and silver coins and bars, sourced from reputable mints around the world, including American Hartford Gold. They offer investment options that cater specifically to retirement investors, with a focus on wealth preservation.

Their extensive investment options and tailored services have facilitated noble gold investments of over $2 Billion in gold and silver for thousands of individuals, reflecting their commitment to investor success.

APMEX’s Diverse Offerings

APMEX offers a broader selection of precious metals, including other precious metals such as:

Their inventory also extends to rare and specialty coins, catering to both standard bullion investors and numismatics enthusiasts.

This extensive product range ensures that they can cater to a wide range of investor preferences.

Setting Up a Precious Metals IRA


Setting up a precious metals IRA might seem intimidating, but with the assistance from companies like Goldco and APMEX, it becomes a manageable task. Both companies assist investors in transferring funds from an existing IRA, engaging an approved custodian, and selecting eligible assets.

Let’s further investigate how each company handles the IRA setup process.

Goldco’s IRA Setup Process

Goldco simplifies the IRA setup process with a streamlined approach. They provide personalized assistance throughout the process, helping investors navigate the initial setup, fund transfer, and asset selection.

Their dedicated support and comprehensive educational resources ensure a smooth IRA setup experience for new investors.

APMEX’s Approach to Gold IRAs

APMEX offers a more hands-off approach to gold IRA setup. They guide investors through the process of transferring funds from an existing IRA or 401(k) and provide secure storage through their partnership with Citadel Global Depository Services, Inc.

They offer a seamless setup process, enabling investors to focus on building their portfolio.

Pricing Structures and Fees


Clear pricing plays a fundamental role in fostering trust between an investment firm and its clientele. Both Goldco and APMEX offer transparent pricing structures and fees, ensuring that investors understand the cost implications of their investments. The fees include account setup, storage, and maintenance costs.

Understanding Goldco’s Fee Schedule

Goldco’s fee schedule is straightforward and competitive. They charge an annual fee ranging from $75 to $300, with most clients paying around $180 per year for a Gold IRA. There is also a one-time $50 IRA account setup fee and a $30 wire charge.

This straightforward fee structure ensures that investors understand exactly what they’re paying for.

APMEX’s Pricing Policy

APMEX’s pricing policy is equally transparent. They offer free shipping on orders over $199 and a 4% discount on payments made with paper checks, eChecks, bank wire, or trade.

Their tiered pricing structure provides more competitive rates for bulk purchasers, ensuring that investors of all levels can benefit from their services.

Customer Education and Support Services


Goldco and APMEX both prioritize investor education, offering a plethora of resources that enable investors to make well-informed decisions. Some of the resources they provide include:

These precious metals companies, also known as precious metals dealers, ensure that investors have all the information they need to navigate the world of precious metals investing and purchase precious metals in the precious metals industry.

Goldco’s Commitment to Investor Education

Goldco takes investor education seriously. They offer a wide range of educational materials, from in-depth guides to articles covering topics like investing in precious metals and establishing a gold IRA. They ensure that their educational content is always up-to-date and relevant, providing investors with the latest trends and changes in the precious metals market.

APMEX’s Resources and Assistance

APMEX also provides a host of resources and assistance for investors. Their user-friendly website features Learning Guides and a Knowledge Center tailored for coin collectors and precious metal investors.

Their customer support team is renowned for delivering exceptional service, and they offer multiple channels for customer contact, ensuring that help is always at hand.

Security and Storage Solutions

In the realm of precious metals investment, the importance of security and storage cannot be overstated. Both Goldco and APMEX offer secure storage options for precious metals, partnering with reputable depositories to ensure the safety of their clients’ assets.

Let’s analyze the storage solutions provided by each company.

Goldco’s Secure Storage Partnerships

Goldco partners with top-tier storage facilities to provide secure and insured storage for clients’ precious metals. Their storage facilities are equipped with access-controlled environments and UL-rated vaults, ensuring the utmost security for investors’ assets.

APMEX’s Storage Facilities

APMEX offers storage options through Citadel Global Depository Services, ensuring the safety and security of investors’ assets. Citadel offers comprehensive protection, and APMEX clients can benefit from its:

Buyback Policies and Liquidity Options

The flexibility to sell assets as required is a need of investors, which is catered to by the buyback policies of both Goldco and APMEX. These policies provide liquidity options for investors looking to sell their precious metals.

Let’s further explore the buyback policies and liquidity options offered by both companies.

Goldco’s Buyback Commitment

Goldco offers a straightforward buyback process, ensuring a seamless experience for clients looking to liquidate their assets. They buy back gold and silver products at competitive prices, aiming to offer the highest possible price.

The process usually takes around two weeks to finalize, making it a convenient option for investors.

APMEX’s Trade-In Flexibility

APMEX offers flexible trade-in options, accepting gold, silver, and other metals in the form of:

Their buyback process typically takes 3 to 5 business days for payment release, offering quick liquidity for investors.

Reputation and Accreditation

When selecting a precious metals investment firm, reputation and accreditation are significant factors to consider. Both Goldco and APMEX enjoy strong reputations and industry accreditations, reflecting their commitment to quality and customer satisfaction.

Let’s examine their respective reputations and accreditations.

Goldco’s Industry Recognition

Goldco is highly regarded in the industry, with numerous awards and positive customer reviews. They have been honored as Company of the Year at the American Business Awards and have a high rating from the Better Business Bureau and the Business Consumer Alliance.

This recognition demonstrates their commitment to providing excellent service and products.

APMEX’s Market Standing

APMEX has a solid market standing, with over 20 years of experience as a reputable and dependable precious metals dealer. They have a customer satisfaction rating of 98%, reflecting their commitment to quality and customer service. However, as with any company, they have faced some customer complaints, indicating areas for potential improvement.

Investment Performance and Portfolio Diversification

Diversification, an essential strategy for any investor, can be effectively accomplished through precious metals. Both Goldco and APMEX contribute to investment performance and portfolio diversification through their range of precious metals offerings.

This approach aids investors in striking a balance between risk and reward in their portfolios.

Goldco’s Strategy for Retirement Portfolios

Goldco’s focus on retirement planning helps investors build a diversified portfolio for long-term financial security. They prioritize the wealth-preserving potential of gold and provide recommendations for integrating physical gold into investment portfolios through gold IRAs.

This strategic approach can help investors achieve their retirement goals.

APMEX’s Role in Asset Diversification

APMEX offers a wide range of products, including:

Their diverse product range provides investors with a variety of options to diversify their portfolios, helping to mitigate risk and potentially increase returns.

Additional Services and Unique Features

Goldco and APMEX both offer distinctive features and services that augment the experience for investors. From personalized customer service to unique investment options, these companies go the extra mile to cater to their clients’ needs.

Let’s delve into these unique features and services.

Exclusive Benefits with Goldco

Goldco provides exclusive benefits to its customers, including:

APMEX’s Distinctive Offerings

APMEX offers distinctive offerings, like the AutoInvest feature for periodic investments and a user-friendly mobile app. These features enhance the customer experience, allowing for easy navigation and convenient investment options. Their offerings cater to both novice and seasoned investors.


In the realm of precious metals investing, both Goldco and APMEX stand out for their robust offerings, personalized customer service, and commitment to investor education. While Goldco shines for its specialized focus on retirement planning, APMEX impresses with its wide product range and unique investment options. Both companies offer secure storage solutions and transparent pricing structures, ensuring investor confidence. Ultimately, the choice between Goldco and APMEX will depend on individual investment needs and goals.

Frequently Asked Questions

Is Goldco a reputable company?

Yes, Goldco is a reputable company based on positive reviews, excellent customer service, and diverse investment options. However, it’s important to consider potential drawbacks such as investment volatility and fees.

What is the most reputable online gold dealer?

The most reputable online gold dealer is APMEX, known for its solid track record, strong customer service, and wide range of products.

Is it good to buy gold from APMEX?

Yes, it is good to buy gold from APMEX as they are a credible and reliable precious metal exchange with over 20 years in business, and their products are vetted by experts in precious metals.

What are the main differences between Goldco and APMEX?

The main difference between Goldco and APMEX is that Goldco focuses on precious metals IRAs for retirement planning, while APMEX offers a broader range of products such as gold, silver, platinum, palladium, and rare coins.

How do Goldco and APMEX ensure the security of my precious metals?

Goldco and APMEX ensure the security of your precious metals by partnering with reputable depository services such as Delaware Depository and Citadel Global Depository Services. This ensures high-security storage for your investments.