Birch Gold Group vs APMEX: A Comparison

Deciding between Birch Gold Group and APMEX for your precious metals IRA? In this “birch gold group vs APMEX” direct comparison, we cover critical factors like fee structures, investment products, and storage options. Understand the distinctions that make each company unique to refine your investment decision. We present the facts clearly, supporting you to choose the provider that fits your investment profile best.

Key Takeaways

Company Overview: Birch Gold Group and APMEX

Birch Gold

The selection of an appropriate company is vital for investment in precious metals. Here are some factors to consider when choosing a company:

Two companies that fit this bill are Birch Gold Group and American Hartford Gold. In addition, Augusta Precious Metals is another reputable option in the industry.

Birch Gold Group

Established in 2003, Birch Gold Group has quickly emerged as a top gold IRA company. They pride themselves on their customer-centric approach, providing personalized service and extensive educational resources to help clients make informed gold IRA investment decisions. Whether you’re a seasoned investor or new to precious metals, Birch Gold Group offers a diverse selection of products, including gold IRAs, to meet all budget sizes, similar to other gold IRA companies like Noble Gold Investments.


American Precious Metals Exchange, or APMEX, is another stalwart in the precious metals industry. With over 23 years in the business, they have built a solid reputation for their extensive product offerings, competitive pricing, and user-friendly online platform. APMEX has also made its mark with their commitment to excellence, accountability, and informed decision-making, making them a top choice for many investors.

Comparing Precious Metals IRA Services

Birch Gold

Setting up a precious metals IRA, such as a gold IRA account, involves several considerations like easy account setup and management, clear fee structure, and secure storage options for your precious metals.

Let’s assess the performance of Birch Gold Group and APMEX in these aspects.

Account Setup and Management

Both Birch Gold Group and APMEX offer straightforward account setup processes for a gold IRA rollover. They guide you through funding your account, either via direct contributions or rollovers, and connect you with a custodian responsible for physically holding and managing your precious metals.

When it comes to managing your account, APMEX provides a user-friendly online platform, while Birch Gold Group assigns a dedicated account representative to assist you.

Fees and Pricing

Transparency in fees and pricing is paramount. Sadly, hidden charges can sometimes conceal the real cost of a gold IRA. While Birch Gold Group’s fees are relatively high, they are upfront about it.

On the other hand, APMEX’s fee structure requires additional inquiry, but they are known for their competitive pricing.

Storage Options and Security

Both Birch Gold Group and APMEX provide a range of options for storing your precious metals. Birch Gold Group provides storage through Delaware Depository, Gold Home Storage IRAs, and International Depository Services.

APMEX, on the other hand, works with Citadel Global Depository Services for storage.

Investment Products and Portfolio Diversification

Birch Gold

Investing in the precious metals market, such as physical gold, offers significant portfolio diversification. Birch Gold Group and APMEX provide a diverse range of investment products to facilitate this.

Let’s examine their offerings in more detail.

Gold and Silver Products

Both Birch Gold Group and APMEX boast a remarkable selection of gold and silver products, including:

Birch Gold Group offers products to suit every investor’s preference.

APMEX also offers an extensive selection of gold coins, gold bullion, and coins from various mints worldwide, along with silver coins featuring officially licensed designs.

Platinum and Palladium Products

For those looking to broaden their portfolio even further, both companies also provide platinum and palladium products. Birch Gold Group provides a range of platinum products such as the American Platinum Eagle and Australian 1/4 oz Platinum Florin, along with palladium bars and various palladium coins. APMEX also offers a wide selection of platinum bars, coins, and IRA-approved platinum products, as well as a variety of palladium products.

Coin and Bar Offerings

Lastly, in terms of coin and bar offerings, both Birch Gold Group and APMEX are exceptional. APMEX offers a diverse range of precious metal coins and bars, while Birch Gold Group also provides a variety of bars and coins in different sizes. Regardless of your investment preference, both companies have options to suit your needs.

Customer Support and Educational Resources

Birch Gold

The decision to invest in precious metals is not only about product selection, but also about having adequate support and resources. Both Birch Gold Group and APMEX understand this, offering strong customer support and a wealth of educational resources.

Customer Service Experience

When it comes to customer service, both the top gold ira companies, including the best gold ira companies and Birch Gold Group, excel. They are known for their effective handling of inquiries and their ability to connect customers with a gold IRA specialist, making them a reliable gold ira custodian.

APMEX is also praised for its easy ordering process, competitive pricing, and excellent response and communication.

Educational Materials and Tools

Having access to educational resources is a vital aspect of investing in precious metals. Both Birch Gold Group and APMEX provide a wide range of educational tools on their websites to help customers make informed decisions. These resources include news, articles, and guides, helping to empower investors with knowledge about their investment options.

Reputation and Industry Accreditation

Birch Gold

Lastly, in the selection of a precious metals IRA company, reputation and industry accreditation are of utmost importance. Let’s examine how Birch Gold Group and APMEX perform in these areas.

Better Business Bureau Rating

Both Birch Gold Group and APMEX have strong Better Business Bureau (BBB) ratings, reflecting their commitment to customer satisfaction and ethical business practices. Birch Gold Group has held BBB accreditation since 2013 and maintains an A+ rating.

APMEX also holds an A+ BBB rating, demonstrating their dedication to resolving consumer complaints in good faith.

Customer Reviews and Testimonials

When it comes to customer reviews and testimonials, both companies shine. Birch Gold Group is highly praised for its professionalism, expertise, and exceptional customer service.

APMEX is also commended for its customer service, particularly for its easy ordering process, competitive pricing, and excellent response and communication.

Industry Recognition and Awards

In terms of industry recognition and awards, both Birch Gold Group and APMEX have their fair share. APMEX has been honored with the Presidential Award from the American Numismatic Association and has been recognized as the Best Place to Work for three consecutive years.

Making the Right Choice: Birch Gold Group vs APMEX

So, what factors should guide your decision between Birch Gold Group and APMEX? The answer depends on your personal investment goals, fees, storage options, and customer service. Both companies offer strong reputations, comprehensive product offerings, and dedicated customer service.

However, your final decision should align with your specific investment needs and preferences.


In conclusion, both Birch Gold Group and APMEX offer robust options for investors looking to diversify their portfolios with precious metals. While both companies excel in terms of product offerings, customer service, and reputation, the final choice should align with your individual investment goals and preferences.

Frequently Asked Questions

Is Birch Gold Group a reputable company?

Yes, Birch Gold Group is a reputable company, with an A+ rating from the BBB, high ratings from customers on various review platforms, and positive feedback on their customer service.

What is the most reputable place to buy gold?

You should consider reputable gold dealers such as JM Bullion, American Precious Metals Exchange (APMEX) and American Hartford Gold when looking to buy gold. These are trusted and well-known options in the market.

Is APMEX a good place to buy gold?

Yes, APMEX is a credible and reliable place to buy gold, with over 20 years in business and a clean record with BBB and CFPB.

What is the number one gold investment company?

Goldco is the number one gold investment company, being rated A+ by the Better Business Bureau, AAA by Business Consumer Alliance, and holding an excellent 4.8 rating on Trustpilot.

What are the key considerations when deciding between Birch Gold Group and APMEX?

When deciding between Birch Gold Group and APMEX, key considerations should include their reputation, reviews, customer service, and alignment with your investment goals and preferences. Consider these factors carefully before making a decision.