American Hartford Gold vs Sprott Money

American Hartford Gold (AHG) and Sprott Money are prominent competitors in the precious metals investment industry. Both companies offer a range of gold, silver, palladium, and platinum investment options, including bars, coins, and rounds to help diversify portfolios. This review aims to help investors understand the similarities and differences between these two companies, allowing them to make informed choices.

Both American Hartford Gold and Sprott Money provide a variety of services and products. This comparison will delve into their backgrounds and reputations, product offerings, purchasing and selling processes, fees and storage options, and customer service to assist investors in determining which company best suits their needs.

Background and Reputation

American Hartford Gold: Founded in 2015 and based in Los Angeles, American Hartford Gold has quickly established itself as a significant player in the precious metals market. The company is known for its transparency, customer service, and competitive pricing.

American Hartford Gold has received positive feedback from customers and independent review groups such as the Better Business Bureau (BBB), Trustpilot, and Business Consumer Alliance (BCA). AHG has achieved an A+ rating from the BBB, a 4.9-star rating on Trustpilot, and a AAA rating from the BCA, reflecting their commitment to customer satisfaction and ethical business practices.

Sprott Money: Established in 2008 and headquartered in Toronto, Canada, Sprott Money is a well-known name in the precious metals industry. The company is recognized for its extensive product selection and market analysis services, catering to both new and experienced investors.

Sprott Money has built a solid reputation with customers and independent organizations. The BBB has awarded them an A+ rating, and Trustpilot gives them a 4.8-star rating. Their efficient service and comprehensive product offerings have earned them a loyal customer base.

American Hartford Gold vs Sprott Money

Product Offerings

American Hartford Gold: American Hartford Gold offers a wide array of gold and silver products, including bars, coins, and rounds. Their bullion coin offerings include the American Gold Eagle, Canadian Gold Maple Leaf, South African Krugerrand, and Austrian Gold Philharmonic. Additionally, AHG provides investment-grade silver products such as the American Silver Eagle and Canadian Silver Maple Leaf, appealing to a broad spectrum of investors.

AHG also offers a selection of premium, certified, and historical coins valued for their rarity, historical significance, or unique design.

Sprott Money: Sprott Money provides an extensive range of gold, silver, platinum, and palladium products. They specialize in popular gold coins like the American Gold Eagle, Canadian Gold Maple Leaf, and South African Krugerrand, as well as bars from various mints. Their silver, platinum, and palladium offerings are vast, including bars, coins, and rounds from reputable mints worldwide.

Sprott Money also offers a variety of numismatic coins, valued by investors and collectors for their rarity, historical importance, or unique design. Their numismatic offerings include pre-1933 U.S. gold coins and certified coins from various mints and periods.

American Hartford Gold vs Sprott Money

Purchase and Sales Process

American Hartford Gold: American Hartford Gold strives to simplify the purchasing process for its customers. Investors can buy products through their website or by contacting an AHG representative. The company offers free shipping, typically delivering within 5-7 business days. Additionally, AHG provides a buyback program, enabling investors to sell their assets back to the company at competitive prices.

Sprott Money: Sprott Money offers a streamlined purchasing process through their user-friendly website. Customers can browse and purchase products online with ease. Shipping fees and delivery times vary based on the products and availability. Sprott Money also has a buyback program, where investors can sell their precious metals back to the company. However, the buyback price may differ from the original purchase price, so investors should discuss resale terms before selling their metals.

Fees and Storage

Both American Hartford Gold and Sprott Money offer storage solutions for clients who prefer not to store their precious metals at home. Fees and storage options differ between the two companies, so investors should carefully consider these aspects.

American Hartford Gold: American Hartford Gold partners with Delaware Depository, an ultra-secure and private storage facility. Storage fees depend on the type and value of assets stored. AHG offers both segregated and non-segregated storage options, with segregated storage keeping customer assets separate from others, while non-segregated storage combines multiple customers’ assets in one container.

Sprott Money: Sprott Money partners with various storage facilities to offer secure storage solutions for precious metals. Storage fees and options vary depending on the chosen facility. Sprott Money provides both segregated and non-segregated storage options, allowing customers to select the best storage method based on their needs and budget.

American Hartford Gold vs Sprott Money

Customer Service

The quality of customer service can significantly impact an investor’s experience and satisfaction. Both American Hartford Gold and Sprott Money emphasize excellent customer service, though there may be differences in how they handle customer feedback.

American Hartford Gold: American Hartford Gold is renowned for its exceptional customer service, as evidenced by its high ratings on independent review platforms. Each customer receives personalized assistance throughout their investment journey from AHG’s representatives. The company is accessible via phone, email, and live chat, ensuring investors can always reach out with questions or concerns.

Sprott Money: Sprott Money generally enjoys high customer satisfaction ratings, though there have been occasional complaints regarding customer service or sales tactics. Nonetheless, Sprott Money provides multiple channels for customer support, including phone, email, and live chat. They also offer a comprehensive FAQ section on their website to assist customers with common queries.


American Hartford Gold (AHG) and Sprott Money are two reputable gold IRA companies offering tailored services to meet investors’ needs. AHG is known for its outstanding customer service, competitive pricing, and transparency, while Sprott Money provides a wide range of products and market analysis tools.

In terms of reputation, American Hartford Gold consistently receives higher marks from reviewers and customers, though Sprott Money remains popular due to its extensive product range and market data services.

Both companies make buying and selling easy, offering buyback programs that provide investors with an exit strategy. Storage solutions are available from both companies, with different fees based on the chosen facility and storage type.

Choosing between American Hartford Gold and Sprott Money depends on an investor’s specific needs and preferences. Those seeking exceptional customer service and competitive pricing might prefer American Hartford Gold, while those interested in a wide variety of products and market analysis tools might opt for Sprott Money.

Before selecting a precious metals provider, investors should conduct thorough research. When deciding between American Hartford Gold and Sprott Money, investors should choose the company that best aligns with their investment goals and requirements.